When you are thinking about starting a new home-based business, figuring out what you need to reach those all-important first customers can be a challenge. To keep costs low, you also need to determine what you don’t need to grow your new business. If you want to solve this dilemma with less hassle, here are some marketing and startup tips.
Yes, You Will Need a Home Office
Growing a successful business takes a lot of focus and hard work. You will need to concentrate on identifying your niche products, services, and skills, and then figuring out how to use those offerings to solve problems for your target audience. This can be a lot to think about, especially when you are trying to do so while being distracted by a noisy TV or noisy kids. So you should really think about carving out some space in your home for a dedicated home office.
Designing a productive and functional home office can be so much easier than you think. One of the first steps is to eliminate distractions, so try to set up your office in an area of your home that is separate from other spaces and other family members. It can also be important to set some ground rules for the members of your household who are home while you are working.
No, You Don’t Need Expensive Ads
Honestly, if you are starting a small home-based business there is no reason you need to pay for ads. Especially when there are plenty of free advertising avenues where you can effectively market your services and offerings. Google and other popular search engines can provide you with the marketing tools you need to drive that initial traffic to your new business.
Social media can also be a powerful way to promote yourself to potential customers. In fact, marketing through social media can be so powerful that you could focus all of your attention on these platforms, at least in the beginning. To keep yourself from feeling overwhelmed, choose one or two platforms that will help you target your key customers. Then set up a profile and start posting photos, videos, and other content on a consistent basis.
You May Need to Set Up an LLC
As CNBC explains, many people choose to transition their side gigs into full-fledged home-based businesses, and this could be a very smart move for you as well. If you want to lend some legitimacy to your side hustle, think about establishing an LLC. In addition to providing legitimacy for potential clients, setting up an LLC can also provide liability protection for your business.
On top of these perks, forming an LLC can be quick and simple when you use an online service to fill out and file your Certificate of Formation. Speaking of states, it’s important to keep in mind that different states have different processes for creating an LLC. Then you can take advantage of legal protections and tax breaks with less paperwork, stress, and hassle.
No, You Shouldn’t Ignore Other Businesses
As Forbes explains, collaborating with competitors is a smart move for new small businesses looking to gain exposure and customers. Even major corporations like YouTube and Vimeo understand this to be true, so don’t make the mistake of ignoring the benefits of networking. By working with the competition, you can pick up savvy business lessons from more seasoned entrepreneurs and you can also help promote each other’s businesses.
You need confidence and hard work to build a new home-based business from the ground up. These marketing strategies will provide a return on your investment and get your new business off to the right start!
Photo Credit: Unsplash